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Helping Idaho's trades and small businesses with digital marketing solutions that work as hard as they do.
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Helping Idaho's trades and small businesses with digital marketing solutions that work as hard as they do.
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Our team leverages cutting-edge tools and strategies to deliver unmatched results for your business in today’s digital landscape.
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Running a business is tough, and figuring out marketing on top of that can be overwhelming. That’s where we come in. Our digital marketing strategy consulting is designed specifically for tradesmen and small businesses in Idaho, helping you attract more customers, grow your online presence, and get the most out of your marketing budget. According to the Harvard Business Review:
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition. Specifically, those who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more.
For tradesmen and small business owners in Idaho, word-of-mouth alone isn’t enough anymore. A strong digital marketing strategy ensures a steady stream of customers and keeps your business competitive.
We cut through the noise and focus on what actually works for local businesses—no fluff, just results-driven strategies tailored to your industry:
Ideal for: Tradesmen and small business owners who want practical, easy-to-follow guidance to improve their online presence, or just looking to launch.
Includes everything ready to invest in long-term success.
Ideal for: Business owners looking for a complete marketing strategy with clear execution steps.
For businesses that need continued guidance, we offer:
Marketing shouldn’t be complicated or expensive. If you’re a tradesman or small business owner in Idaho looking for a real, no-nonsense marketing plan, let’s talk. Schedule a free consultation today.
You’ll receive:
- A detailed strategy document outlining everything you need to do.
- A custom presentation walking you through your personalized marketing plan.
- Actionable steps for website improvements, local SEO, paid ads, and customer engagement.
Not at all! We break everything down into clear, actionable steps so you can easily follow the plan, whether you have experience with digital marketing or not.
A website isn’t required, but it’s highly recommended. If you don’t have one, we’ll help you create a cost-effective solution or improve your existing site to generate more leads.
Many small business owners waste money on marketing without knowing what’s effective. We’ll review your current efforts and provide clear metrics to track success, ensuring every dollar you spend is bringing in real results.
Results depend on execution, but with proper implementation, you can expect:
- Higher visibility in local searches (Google Business Profile, website rankings).
- More customer inquiries from optimized ads and content strategies.Better marketing efficiency by focusing on what actually works for your business.
We focus on trades and service-based businesses—contractors, roofers, electricians, HVAC, plumbing, landscaping, and other skilled trades. If your business relies on local customers, we can build a marketing plan that works.
Your website is the online face of your business—it needs to look great, work smoothly, and provide a seamless experience for visitors. That’s where we come in.
At OverTime Studio, we craft custom websites that are designed to meet your business needs and help you stay ahead of the competition. Our design process includes all the essential elements: clean, modern visuals, user-friendly navigation, and seamless mobile performance.
As said by Forbes:
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
In today’s digital world, a website isn’t just a nice-to-have—it’s essential. For small businesses, your website can be the first point of contact with customers, and you want to make a strong impression. A great website ensures your customers know you’re professional and trustworthy, whether they’re browsing on their laptop, smartphone, or tablet.
We understand every business is different, which is why our web design packages are customizable. The $2,500 package is designed to get you started with a professional website that fits your brand and helps you meet your business goals.
Our web design process is clear and straightforward:
Additional features, like e-commerce or a custom booking system, may increase the project timeline and cost.
Once your website is live, we don't just leave you to fend for yourself. We offer ongoing support and maintenance so your site runs smoothly and grows with your business.
Ongoing Support: Monthly plans start at $200 - $800, depending on the level of support you need.
If you're ready to make a stronger impact online, we can build a website tailored to your business. Schedule a free consultation to learn how we can help you create a site that converts visitors into customers.
To kick things off, we'll need:
-A brief understanding of your business goals and the target audience
-Your brand assets (e.g., logos, colors, and fonts)Content for your website (text, images, etc.) or we can help create content too (as an additional project).
-Any ideas on the structure (pages and sections) of your website
-Once we have this information, we’ll be ready to begin the design process.
Yes, we offer flexible solutions, so if you want to add additional pages, new features (like an e-commerce store or booking system), or even more complex functionality after your site is launched, we can handle it. Extra costs will depend on the complexity of the features you need.
We can assist with hosting and domain setup if you don’t already have these in place. We can help recommend reliable hosting services and guide you through purchasing or transferring your domain name, so your site runs smoothly.
Absolutely! We design your website using an easy-to-manage content management system (CMS) in Webflow. making it simple for you to make updates as needed. We'll give you training on how to manage basic changes, like adding new pages, blog posts, and images. If you'd prefer, we can assist with updates as part of an ongoing maintenance plan.
Once your website is launched, we integrate Google Analytics, which will track key metrics like website traffic, user behavior, and conversions. You’ll be able to monitor these metrics and get a clearer picture of how your site is performing.
We can assist with basic content creation like text for your website’s main pages (about, services, etc.). For more ongoing content needs such as blogs, social media, or sales copy, we can connect you with reliable writers who can help.
At OverTime Studio, we specialize in driving targeted advertising campaigns that are tailored to your business’s goals. Our expertise spans platforms like Google Ads, Facebook, Instagram, and others, ensuring your message reaches the right audience at the right time. We provide a full-service advertising solution—from campaign strategy to execution, optimization, and reporting.
As the Digital Marketing Institute states:
The potential customers you can find online are a much larger group than you’ll ever be able to attract only locally. By using digital marketing techniques, you can reach a massive audience in a way that’s cost-effective, scalable, and measurable.
Advertising, when done correctly, can lead to explosive business growth. For small businesses, efficient, well-targeted ads are crucial to:
We offer a customized advertising approach with flexible pricing based on the size and scope of your campaign. Here are our three standard service packages based on your monthly ad spend:
*Prices vary depending on strategy and ad creative complexity (eg. video ads, advanced campaign testing, etc.)
Our process ensures we don’t just run ads—we help you achieve real results. Here’s how we approach your campaign:
When you work with us, you'll get an optimized, high-performing ad campaign that produces measurable results. We handle everything from strategy and targeting to ad copywriting and creative designs, so you can focus on running your business.
Campaigns typically run indefinitely (with monthly retainer).
As part of our advertising retainer, you’ll get:
Effective advertising can drastically improve your customer reach and sales. Ready to take your business to the next level? Schedule a free consultation to discuss your goals and discover the best advertising strategy for your business.
Our advertising services are designed for small to medium-sized businesses across various industries. Whether you're a local tradesmen, service provider, or e-commerce shop, our tailored advertising solutions can help you reach your audience effectively and grow your business.
We specialize in advertising across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and other popular networks. The specific platforms we use will depend on your business goals and where your target audience spends their time.
We provide transparent performance reports that measure key metrics like CTR (Click-Through Rate), Conversion Rate, ROI (Return on Investment), and more. These insights allow you to track the effectiveness of your campaign and make data-driven decisions and all depend on your campaign goal.
We recommend starting with a consultation to discuss your goals, budget, and target audience. Based on these factors, we'll suggest the most suitable campaign size, whether it's small, medium, or large. If you're new to advertising, starting with a smaller campaign can help you understand the process and gauge its effectiveness.
Results can vary based on the campaign, but typically, you may start seeing meaningful engagement and performance improvements within the first few weeks. For long-term results and optimization, it's essential to continue tweaking campaigns as new data comes in.
Yes, absolutely! We offer ongoing adjustments and optimizations throughout the campaign. You can request changes to the targeting, ad copy, budget, or creative content as you see fit.
We create Business Intelligence (BI) Dashboards that help small businesses turn data into actionable insights. Our dashboards pull all your business data into one simple, easy-to-understand interface, making it easier for you to track performance and make smarter, data-driven decisions. As stated by Forbes:
BI can transform data into knowledge, enabling the creation of precise, strategic and scalable action plans. Data, interpreted judiciously with the help of closely monitored key indicators, can be a gold mine of knowledge, enabling you to reliably forecast the future, increase sales, better understand customers and seize previously unforeseen opportunities.
For small businesses, managing data across multiple tools and platforms can be overwhelming. But understanding and acting on data is crucial for growth and efficiency. Our dashboards help you:
We understand every business is unique. Our services start at $1,250, including a set number of data sources and visualizations, with the flexibility to add more data sources as needed:
Additional data sources can be added for an additional fee of $250 per source. Custom analysis and presentations can also be added on for $300 per presentation.
After the dashboard is live, our job isn’t done. We’ll ensure everything is working seamlessly by providing:
Ongoing Support: Monthly plans start at $200 - $800, depending on the level of support you need.
If you’re ready to make better, data-driven decisions, we can create the right BI dashboard for your business. Schedule a Free Consultation to discuss how we can help you leverage your data more effectively.
No technical expertise is required! The dashboard is designed for small business owners like you—easy to read and navigate. We provide the setup and training so you don’t have to worry about any technical complexities.
We can pull data from a variety of sources to provide a comprehensive view of your business:
- Sales platforms (e.g., Shopify, WooCommerce, Square)
- CRM systems (e.g., HubSpot, Salesforce)
- Email marketing (e.g., Mailchimp)Social media accounts (e.g., Facebook, Instagram, Twitter)
- Accounting software (e.g., QuickBooks, Xero, Wave)
We can also integrate any system you are already using as long as it's compatible.
Yes, your dashboard is hosted in the cloud, meaning you can access it anywhere, at any time, from your computer or mobile device. All you need is an internet connection.
Not at all! These dashboards are made to be as easy as possible to understand and use.
No worries! Our team will work closely with you during a free consultation to understand your business goals and figure out which metrics and data sources matter most to you. We'll help simplify the process and recommend the right BI package for your needs.
Your dashboard will include:
- Easy-to-read graphs, charts, and tables
- Key Performance Indicators (KPIs) for sales, traffic, and other critical metrics
- Customizable filters, allowing you to focus on specific periods or departments
- Automated reports for quick insights
Every dashboard is personalized to your business, ensuring it’s relevant and valuable.
